The days of pamphlets, TV and newspaper advertisements are over, and the age of hand-held has taken over the business environment. With E-commerce leading the change, entrepreneurs are looking to go the digital way. The Internet is the best example of a non-constrained global supermarket with million choices to pick. Browse through our list of online marketing strategies, exclusively for every entrepreneur.
Understand the Consumer:
For any product to be successful, it must be received well by the buyer who uses/ consumes it. An entrepreneur must first understand his target audience and what they would need from the product. One of the best ways to gather buyer’s opinion is by online surveys which also helps you get the pulse of the market.
Unique Selling Proposition:
Establish yourself among the thousand other products available in the market with the uniqueness of yours. The quality of your product and service provided is the USP which will give you long-term gains. Think of ways in which the customer can perceive your product as one of a kind.
Search Engine Optimisation:
Most of the consumers use search engines to look for their products. Efficient utilization of Search Engine Optimisation can help reach a large section of buyers. Search Engine optimisation is a technique in which you can bring up your website at the top of search results related to keywords about your products.
Opt-in Emails and Newsletters:
The effectiveness is the range of people it reaches. You can send out emails to your existing buyers using some of their data, like an email on the consumer’s birthday or anniversary. Attracting people perusing your website to opt for newsletters or emails is another useful strategy.
More than the product quality, it is the conversion rate which is of utmost importance when it comes to online marketing. The Conversion rate is the number of leads and deals which you attain for your product. It is also the measure of exposure of your product to the broader audience. Sponsoring seminars related to your products is one such technique.
Free content, Resource, and tools:
Even the most famous brands resort to this technique to hold its market share. The idea is to make people revisit your website/ product. Some of the examples of free content are the free education videos which are available on online course websites. These allow students to have a first-hand experience of the product before they invest in it.
The word of mouth strategy is considered to be the best of marketing. A person talking about your product on the social media is one of the most intense ways of marketing approach. People to people connect with the product, and its experience is perceived to be more believable, and a lot of it influences the market as such. You would not believe how simple and cost-effective it can be to utilize Social media automation and Web sense tools to understand the people’s idea of the product.